‘You’re Asking for It’ was developed by Scottish Alcohol Industry Partnership (SAIP) and Scottish Government with Police Scotland and representatives from North Lanarkshire Council. It was recognised at the Police Excellence Awards for its ‘Greatest Contribution to Policing Priorities’, featured as a finalist for the Safer Communities Awards and has been commended by MPs and MSPs.

The first successful pilot scheme ran in Motherwell and Wishaw in 2015, followed by Leith in 2016. In 2017 it was rolled out across the whole of North Lanarkshire and is still having a positive impact. Read the case study here.

What are the campaign aims?

To raise awareness of the consequences of proxy purchase and:

  • Reduce the number of proxy purchases of alcohol for under 18s
  • Reduce crime and antisocial behaviour
  • Make our communities safer
  • Protect children and under 18s from harm  

Who are the target audiences?

  1. Adults: anyone over the age of 18 including parents, older siblings, friends and members of the general public, who under 18s may approach to buy alcohol for them.
  2. Under 18s: children need to understand that not only are there serious consequences for the adults they ask to make a purchase for them, their actions my inadvertently place them in dangerous or vulnerable situations.

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